ADVANTAGES OF McDONALD RESEARCH
We can claim these advantages:
- We are not ties to a particular research package or standard solutions. This consultancy will take pains to understand YOUR needs accurately, after careful consultation with you, and recommend the right solution. It is usually obvious, once the problem has been correctly understood.
- Our experience in market research problems goes back more than 40 years.
- Operating flexibility to fit YOUR requirements. We can work easily on any aspect of a research project ranging from managing it in its entirety to specific tasks, or just advising.
For example:
- Advising whether new research is needed at all (can you get the answer from existing information or desk research?)
- Project design
- Sample design
- Questionnaire Design
- Project Management
- Analysis, presentation and interpretation of results
- Statistical advice and meta-analysis (multivariate analysis, modelling and interpretation)
- Report Writing and presentation
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